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ProcessStep Case Study Series #4  Case study: Processing Mapping the Corporate Communication Function in order to support the Business requirements Enterprise: Large South African parastatal Petanque role: Delivered ProcessStep Duration: 2 workshop days of Process Mapping and Action Listing Scope: This project was an extension of a mega-project to develop an organizational structure in support of the new business model. As part of that project the Corporate Communications process was documented. Further review was required to ensure seamless support of the organization. Corporate Communications needs to contribute to business growth and to develop a positive reputation for the organization. In workshops, with relevant role players, we reviewed and designed the processes to support the enterprise by clearly defining the activities, people, systems and performance indicators to effectively communicate the pillars: Strategic Direction, Organizational Transformation, Brand Repositioning and Policies & Procedures. Application: The processes were redesigned to drive and support a high performance organization, to develop a positive reputation and to enable Corporate Communication to meet the business' strategic objectives. The action lists were used to identify shortfalls within the process and are used continuously by management for process improvements. Benefit: Immediate outcomes of this project were transparency, resource management, obtained role clarity, identified risks and controls, agreement and buy-in of the redefined process. Labels: bpm, case study, process optimization, ProcessStep, role clarification, strategic goals Posted on Monday, April 6, 2009 0 Comments: |
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